For 2005, SIDS and Kids introduced the Hero Bear as a character for the 2005 Red Nose Day campaign. In the past, they have used different animals and fun phrases to promote SIDS. These badges, depicting the characters, have now become a collectors' item.

Badges used in the past include:

2004	2003	2002	2001	2000
1999	1998	1997	1996	1995
1994	1993	1992	1991	1990
1989