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Press Releases 24 May 2006 Click on the image below to download our latest television campaign.
30 June 2006 Mal Brough, the Federal Minister for Family, Community Services and Indigenous Affairs today turned Federation Square red but it was all for a good cause.
Federal Minister Mal Brough; Super Bear; Susan Brough; Pauline Satchell SIDS and Kids in helmet; and Fred Kerr the fireman at the Red Nose Day launch at Federation Square The Minister officially launched the 19th Red Nose Day in support of SIDS and Kids, who after lowering the toll of sudden infant death syndrome by 90% through its education program SIDS and Kids Safe Sleeping, has now turned its attention and resources to include stillbirth. With red being the colour of the day the campaign launch took place beside Melbourne’s latest recently unveiled public sculpture the Red Centre. The Minister took a tour of the Melbourne CBD in one of Melbourne’s heritage fire trucks from the Melbourne Fire Museum and travelled down Collins Street which was decorated with Red Nose Day Flags. The 1957 Rolls Royce Dennis pumper, an open fire truck which spent its working life in Melbourne from 1957 to 1968, was manned by two firemen Fred Kerr and Geoff Annal wearing red noses and dressed in historic costume with brass helmets.
 The 1957 Rolls Royce Dennis pumper from the Melbourne Fire Museum and the red Ferrari supplied by Robert Marinelli Carpenters Body Works The historic truck Fire Truck was led by a bright red gleaming Ferrari with a red nose. Members of the Net Riders, a community motor cycle group, escorted the fire truck with all of their bikes also featuring red noses.
Members of the Net Riders motor cycle group and guests at the launch Super Bear, Australia’s largest bear also joined the Red Nose Day tour riding in the back the fire engine. There are 400 unexplained stillbirths which happen on average in Australia each year. NB. There are about three babies stillborn every day in Australia. For 30% of these stillbirths there is no explanation even after investigations. Media Enquiries: 22 June 2006 Tens of thousands of Australians are just eight days away from donning red noses and looking silly but it is all in a good cause to raise funds to combat sudden infant death syndrome (SIDS).  Ms Jennie Cameron, Chairman of
National SIDS Council of Australia said: “The organisation has been
supported by millions of Australians over the years to raise funds
and implement programs in a most difficult area of assisting parents
and families who have lost a baby or young child in unexplained
circumstances.
“These Red Nose Day heroes come from a wide cross section of the community ranging from major corporations, small businesses, politicians, local councils, volunteers, parents who have lost children, families, friends, sporting groups and has proved to be the strength of the long term work and success of SIDS and Kids.” Image right: Jennie Cameron Chairman of National SIDS Council of Australia SIDS and Kids was formed some twenty five years ago by parents searching for answers as to why their children had died in unexplained circumstances. Ms Cameron said that the organisation, responsible for reducing the rate of Sudden Infant Death Syndrome (SIDS) by 90% in the last decade through its Safe Sleeping education and awareness programs, faced new challenges in dealing with the issues of 1300 stillbirths every year. 10 Good Reasons to support SIDS and Kids Red Nose Day
Media Enquiries: 16 June 2006 Funding from the sale of a $2.00 funny red nose captured Australia’s imagination nineteen years ago as Red Nose Day has saved the lives of some 4,500 babies through the reduction of Sudden Infant Death Syndrome by ninety per cent.
Frankston City Council Mayor Cr. Vicki McClelland with Isaac "Every month in Australia over two hundred children are stillborn or die suddenly and unexpectedly, and for each death more than sixty people are affected and may require support.
 Cr John Fry, Mayor of the City of Whittlesea supporting Red Nose Day “The funding from Red Nose Day over the past nineteen years has seen thousands of parents, relatives and friends receive free counselling services," Ms Cameron said.
Media Enquiries: 6 June 2006 SIDS and Kids today called for warnings on cigarette packs to highlight that Smoking during pregnancy can increase the risk of Sudden Infant Death Syndrome, miscarriage, stillbirth, complications during pregnancy, pre-term delivery and low weight babies vulnerable to infection. The organisation said the Federal Government should levy a 50 cents baby health tax on every packet of cigarettes to fund research into SIDS and Stillbirth prevention and mount a national advertising and education program targeting teenage girls and young women. "Research shows that at least 20%
of mothers continue to smoke whilst pregnant and that they place
their unborn child at 3 – 4 times more at risk of dying from Sudden
Infant Death Syndrome (SIDS)."
Chairman of National SIDS Council of Australia Jennie Cameron said:”It is just plain commonsense with the amount of medical research and non smoking policies which are being implemented across Australia that the dangers of smoking to unborn babies should be a national health priority. Image right: Jennie Cameron Chairman of National SIDS Council of Australia "It is vital we target teenage girls and young women, the mothers of the future, with this message to combat the millions of dollars which are being spent by the cigarette companies in this market place." Ms Cameron said, "SIDS and Kids supported the moves by the Tasmanian Health and Human Services Minister Lara Giddings who has released a new compulsory health warning notice to serve in the fight against smoking. "We also support strongly the new graphic warnings to come into place in November which will feature a premature baby to highlight the consequences of smoking during pregnancy. "We are shocked by the Tasmanian survey released by the Minister Giddings indicating that up to 40 percent of women of child bearing age in Tasmania are smokers and one survey of the antenatal clinic at the Royal Hobart Hospital showed that over half of these pregnant women were current smokers." "Clearly at this stage we are not getting the health message through as widely as we should," Ms Cameron said. NB 260,000 babies are born annually in Australia Media Enquiries: 3 June 2006 In Federation Square to officially launch the Red Nose Day campaign, Liberal Leader Ted Baillieu, urged all Victorians to go 'red' in June all in the name of a good cause. "The SIDS and Kids organisation has not only been responsible for saving the lives of kids but helping the many families affected by the traumatic loss of a child," said Mr Baillieu.  "Red Nose Day, which has now entered its nineteenth year,
is an excellent example to others of what the community can achieve,
in this instance of tackling sudden infant deaths."
Starting with a group of concerned parents twenty five years ago who wanted answers to the unexplained deaths of their children, SIDS and Kids has delivered a remarkable outcome of reducing the incidence of sudden infant deaths in Australia. "The incidence of sudden infant deaths has fallen by 90 per cent over the past 25 years. There are 4500 babies alive today because of this community campaign and the public response to it," said Mr Baillieu. "The community awareness and the celebration of Red Nose Day has come in many forms in the past, but this is the first time a special sculpture had been created," said Mr Baillieu as he unveiled a giant Red Nose Day mobile created by Melbourne Artist Marc Pascall.
 Left to right: Jo Silvagni, Ted Baillieu MP, Kirstie Marshall MP and Susie Bradbury with children at the launch of the Red Nose Day campaign at Federation Square. Mr Baillieu said that the move by SIDS and Kids to tackle the issue of the 1300 stillbirths in Australia annually, a number which has not changed for a decade, should receive wide community support on Red Nose Day on Friday 30th of June. Media Enquiries: Some photos from our Melbourne Launch: Some photos from our Queensland Launch: Some photos from our Canberra Launch: 1 June 2006 The Federal Minister for Family, Community Services and Indigenous Affairs Mal Brough today will have a red nose when he officially launches the 2006 SIDS and Kids Red Nose Day at Parliament House Canberra. The Minister will officially launch the 19th Red Nose Day campaign, which with community support has funded research and education programs to reduce sudden infant deaths by 90% in Australia, saving the lives of an estimated 4500 babies over the past two decades.  Chairman of National SIDS Council of
Australia Jennie Cameron said: ”The SIDS and Kids Safe
Sleeping campaign, backed by the Federal Government last year
through the funding of training kits for child care centres, had
been one of the most successful community driven health education
campaigns in Australia’s history.
Image right: Jennie Cameron, Chairman, National SIDS Council of Australia "The SIDS and Kids Safe Sleeping in Child Care kit, funded with a $33,000 development grant from the Federal Government, targeted the skills gap which existed in day care centres in relation to safe sleeping techniques." Ms Cameron said that SIDS and Kids is now looking at funding research into the causes of other infant deaths. The overwhelming success of the Reducing the Risks of SIDS campaign, introduced in 1990, has directly contributed to a massive reduction of 90% in the incidence of sudden infant death syndrome. In 1988, more than 500 babies died of SIDS in Australia. Since the introduction of the SIDS and Kids safe sleeping program this rate has been reduced to 0.2 per thousand live births or less than 60 deaths in 2004. "Now the organisation intends to lend its expertise to supporting research into other areas of infant mortality such as stillbirth and has already commenced funding research in this area. "Operation 400 will be the major theme of Red Nose Day 2006 and is aimed at creating a wider awareness of the 400 unexplained stillbirths which happen in Australia each year. "The total number of stillbirths in Australia each year is 1300 a number which has remained constant for the past decade. "Our family bereavement support program is already established in this area, so it makes sense for us to be involved in funding stillbirth," Ms Cameron said.
25 May 2006 Red Nose Day Super Hero outfits are starting to appear in backyards around Australia as Red Nose Day gears up for the 2006 campaign. Check out the Super Hero MP's who are supporting Red Nose Day The Red Nose Day campaign will be officially launched at Parliament House Canberra on Thursday 1st June by the Hon. Mal Brough, Federal Minister for Family, Community Services and Indigenous Affairs. Red Nose Day Canberra Launch; June 1 2006 “Operation 400” Focuses on Unexplained Still Births Every day, three babies are stillborn in Australia and there is a lack of political, social and research focus on the issue according to SIDS and Kids. SIDS and Kids has spent $15 million in the last twenty years supporting efforts to reduce Sudden Infant Death Syndrome (SIDS), which has fallen by 90%, saving the lives of 4500 babies. SIDS and Kids which has privately funded its operation through the Australian community support of Red Nose Day will this year launch “Operation 400” as part of the 2006 Red Nose Day. Janet Carey, National Executive of Research and Programs SIDS and Kids said ”stillbirth in Australia accounted for 1300 deaths and the lack of political and social focus on the issue could be attributed to the fact that stillbirth is a very emotional and difficult subject for many people to discuss. “The significance of 'Operation 400' is that it focuses on the number of still births which even after autopsies and investigation remain totally unexplained.” “This is the same issue that faced parents twenty years ago after their child had died of sudden infant death syndrome and there were no answers.” 'Operation 400' will focus on the need for a combination of research, community education and community support for still birth parents. Eighty per cent of SIDS and Kids special bereavement services are involved in assisting families affected by still birth.Definition: Stillbirth (foetal deaths) are defined as infants and foetuses weighing at least 400 grams or having a gestational age of 20 weeks and above. 2005 Stillbirth Facts NSW:340. VIC: 346. QLD: 240. SA: 111. WA: 143. TAS: 43. NT: 39. ACT: 26Over 40% of stillbirths are unexplained or un-investigated Media Enquiries: Janet Carey, National Executive of Research and Programs SIDS and Kids Mobile: 0412 514 735 Ron Smith Corporate Media Communications 0417 329 201Red Noses start to appear Hundreds of thousands of Red Noses are starting to appear at major outlets in Australia to support the funding of research into the prevention of sudden infant deaths. The 2006 Red Nose Day program will be officially launched by the Hon. Mal Brough, Federal Minister for Family, Community Services and Indigenous Affairs, at Parliament House Canberra on Thursday 1st June 2006 to commence a one month promotion of Red Nose Day, which is on Friday 30th June. The Red Nose Day campaign, with community support has funded research and education programs to reduce sudden infant deaths by 90% in Australia, saving the lives of an estimated 4500 babies over the past two decades. This year Red Nose Day will focus on stillbirth with its Operation 400 campaign, the number of unexplained stillbirths which happen in Australia each year. Operation 400 will focus on the need for a combination of research, community education and community support for stillbirth parents. Eighty per cent of SIDS and Kids special bereavement services are involved in assisting families affected by stillbirth. Mr Phil Weir, SIDS and Kids National Red Nose Day Manager said: ”The style of the Red Noses over the nineteen years has changed with a move from plastic noses to the soft red foam noses which are lighter and more comfortable to wear. “We have also included a velcro patch with each nose that allows them to be mounted on computers, cash registers, windows etc. to show support for Red Nose Day.“ Media Enquiries: Pauline Satchel National Executive SIDS and Kids (03) 98194595 - Phil Weir SIDS and Kids, National Red Nose Day Manager (03) 9819 4595 Mobile: 0400 643 163 - Ron Smith Corporate Media Communications SIDS and Kids (03) 9818 5700 Mobile: 0417 329 |
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