National Partners
National Retail Partners
Each year our National Retail Partners get involved and help us sell Red Nose Day merchandise in all their stores. This year we created a special opportunity to say thank-you to our valued partners for all their support over the years by organising a special photoshoot with Dorothy the Dinosaur from The Wiggles as a fun way to promote Red Nose Day.
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Target
Target has been a major supporter of SIDS and Kids for a number of years and proudly sells Red Nose Day promotional merchandise at all stores during the campaign month of June. Included in the range are some exciting items exclusive to Target stores.
In 2011, Target raised $250,000 for Red Nose Day. |
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Best & Less
Best & Less has been proudly supporting SIDS and Kids Red Nose Day since 2002 by selling merchandise in its stores. Red Nose Day is a terrific day in all Best & Less stores, with many getting behind the spirit and wearing red to work. Each year, during the month of June and first week of July, Red Nose Day merchandise is sold in Best & Less stores across Australia.
Thanks to the generosity of Best & Less customers and staff nationally, the Red Nose Day campaign has raised close to $1.4 million since 2002.
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Big W
Big W has proudly supported Red Nose Day by selling merchandise in stores nationally since 2008. Good planning and communication between Big W and SIDS and Kids has ensured Red Nose Day campaigns have been successful. In 2011, sales of Red Nose Day merchandise through Big W stores raised more than $150,000.
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Our Supporters
Our supporters provide much in-kind support, which helps us to keep our costs of fundraising low.
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The Wiggles
The Wiggles have supported SIDS and Kids for many years. Each year they help us create TV and radio ads in their studios to help us get the word out about Red Nose Day. They also help us with wonderful pictures for our colouring-in competition. Find out more about this in the fun and games section!
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Mitchell
Mitchell is Australia’s largest Media Buyer. Each year they help during Red Nose Day to place our TV and radio ads for free by allowing us to take up unfilled time slots and this saves us the huge cost of advertising. This allows us to further reduce our fundraising costs so the money goes where it counts – to supporting the Australian community. emitch, Mitchell’s online business, helps us place our web banners onto websites, and also do this for free.
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Haystac
Haystac is our PR company that not only helps us to be seen in the newspapers and magazines across the country, but also provides some pro-bono support to help us think of new strategies and ways to engage the Australian public.
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Wompro
“WOMPRO have supported SIDS & Kids Red Nose day since meeting an extraordinary lady, Karene Fitzgerald in 1996. Her story very much touched our CEO, and so was the beginning of a very special partnership. Knowing the importance of the SIDS and Kids organisation to families in need, and the vital work that they do in the community, their lack of government funding and yet their ongoing educational services they provide to parents as well as research, we understand the importance of fundraising to them as an organisation.
Our relationship with SIDS and Kids is one of our most valued. Day to day our core business is global supply of product and creative services to International brands. The Red Nose Day campaign allows us the opportunity to share the benefits afforded to us with product innovation, design and development of the below the line campaign, and buying power. We supply all creative services pro-bono, and supply product at cost, to ensure the optimum margin for SIDS & Kids. We work on the campaign as if we were working on any major brand and determine the success on profitability; we work to the mantra that the money made goes to helping save babies’ lives.
The success of the Red Nose Day campaign has been recognised both nationally and internationally by our industry, winning multiple platinum, gold and silver awards. As a family business touched by SIDS, we value most the reward that comes from working with such a wonderful organisation, and fantastic people, and helping them to create awareness of their brand and most importantly helping them raise money needed to do what they do so well.”
Jason Bradbury – Managing Partner, Wompro |
Our Transport Partners
Each Red Nose Day thousands of noses, toys, pens and other products are transported across the country. This would not be possible without the support of Border Express and Toll IPEC.
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Border Express
“Border Express shares the same passion for helping people as SIDS and Kids.
That’s why we choose to transport Red Nose Day goods free of charge and have been doing so for many years.”
Mark Luff – Director, Border Express
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Toll IPEC
Toll IPEC provides a heavily discounted rate to SIDS and Kids to help us keep our transport costs low.
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Cobalt Marketing
Cobalt Marketing helps us distribute our products to our national partners. Tim and the team are always there to help us to ensure that orders are processed accurately and quickly.
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